International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 1
First page : ( 40) Last page : ( 51)
Online ISSN : 2248-1058.

Convergence of Information and Communications Technology and Business Intelligence With Human Resource Functions

Ms. Gulati Tanushree

Online published on 27 June, 2013.

Abstract

The role of ICT (Information and Communications Technology) accelerating the overall functions of Human Resource Department in this highly competitive age acquires a new definition altogether. The competitive edge of a business in today‘s global competition with an ever-changing world economic scenario has made success for any organization highly dependent on how it attracts, recruits, motivates and retains its workforce. There is a constant need for developing workforce to attain sustainable competitive advantage. Business Intelligence Application which is a specialized software that generates Business Intelligence or ‘actionable information’ to managerial functions finds solutions thus enabling one to improve business performance by pulling data from transaction processing systems and sometimes relating them to market related data sources. Today‘s organizations need to be more flexible and strategic so that they are equipped to develop their workforce and enjoy their commitment. Proactive managers and human resource departments respond to this challenge by finding new ways to optimize return on workforce investment while also implementing an effective quality work-life balance.

However, the authors through this paper try to establish the convergence of Human Resource Functions with ICT and Business Intelligence which is inevitably making a positive impact on fast, transparent, convenient and cost-effective flow of HR business practices and promising the advent of a new era of HR in centuries to come.

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Keywords

Business Intelligence, ICT, HR Capital, Human Resource Functions, HR Metrics, Strategic HRM.

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