Preferences and Problems of Agri-Based Enterprises of Guntur (A.P., India): An Empirical Study of Farmers Advisory Committees Under Atma Pandey Vineet1, Singh Fate Bahadur2 1Associate Professor, NIMS Institute of Management & Computer Science, NIMS University Rajasthan, Jaipur 2Professor Faculty of Commerce, Banaras Hindu University, Varanasi (U.P.), India Online published on 21 February, 2019. Abstract Need-based extension services have become indispensable to cope up with challenges in the environment. In order to promote agri-business and to bring transformation in agriculture sector it is significant to develop a business enterprise. There should be a shift in approach in agribusiness to promote it not only in big cities and state capitals but also at the block level and if possible at grass root level too. To make it happen and examine agencies which can participate in the task of bringing radical changes in promoting agri-based enterprises, in 1998 the concept of ATMA (Agriculture Technology Management Agency) was evolved. ATMA has its governing board at the district level under that there is FAC (farmers advisory committee) which works in parallel with block technical team. While planning strategies allied to agricultural products, agri-business activity groups like FAC can play a critical role therefore they should be taken care of. Keeping these aspects in consideration the present study was carried out in district Guntur. Top Keywords Agri-Business, ATMA, Farm Advisory Committee, Strategic Research and Extension Plan, Public-Private Partnership. Top |