A Study on Marketing Prospects in Promoting Cultural Tourism in Tamil Nadu Arun A.1,*, Yuvaraj J.1, Lawrence A. Wilfred1, Srivastsava Chittaranjan1 1Assistant Professor, School of Hotel and Catering and Management, Vels Institute of Science, Technology & Advanced Studies, Pallavaram, Chennai *Corresponding Author: A. Arun, Assistant Professor, School of Hotel and Catering and Management, Vels Institute of Science, Technology & Advanced Studies, Pallavaram, Chennai 117 Mobile: 09884761244, Email: arunarticle2016@gmail.com
Online published on 21 February, 2019. Abstract Globally Tamil Nadu is well thought-out to be a place of cultural and historical values. Promotion of these cultural tourism products enhances the respect of the state among the domestic and foreign touristers. This tentative study was anticipated to enumerate the cultural importance and significance of the state and understand the promotional actives to develop the marketing strategies. Interviews were conducted among the tourist, tourism employees, agencies and other government tourist personnel to bring out the possible understandings and developing the strategies about cultural tourism in Tamil Nadu. The study invokes an outcome to develop knowledge and inhibit the importance of these cultural sites among the youngsters and modernisation of these tourism products with an appropriate market mix upon the customer requisition improves the cultural tourism in Tamil Nadu. Top Keywords Culture, Marketing, Promotion, Tourism & Tamil Nadu. Top |