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Green Marketing in Food Industry and Impact on Health Issues Jabeen S. Sayeeda1, Kavitha M.2 1Research Scholar, Department of Commerce, VISTAS, Pallavaraam, Chennai 2Professor & Research Supervisor, Department of Commerce, VISTAS, Pallavaraam, Chennai Online published on 23 December, 2019. Abstract The main aim of this study is analyse the green marketing in food industry and its impact on health issues of consumers. The researcher used one way anova to find the result. There is a negative relationship between green foods and health issues. The consumers used green foods the feel there is no health issues and viceversa. Finally, it concludes that most of the consumers are using organic/green foods for avoid the health issues. Top Keywords Health issues, Organic foods, Food Industry. Top | |
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