Influence of Customer Value on BPJS Patients with IUR Cost Satisfaction in Hospital of Makassar City Thaha Marwah1, Razak Amran2, Indar2, Rivai Fridawaty3 1Postgraduated Student Faculty of Public Health, Hasanuddin University 2Professor of Health Administration and Policy Department, Hasanuddin University 3Lecturer of Hospital Management Department Faculty of Public Health, Hasanuddin University Online published on 23 December, 2019. Abstract Hospital as a provider of service of health to the public should be able to improve the quality of service because a good quality of services will be able to generate customer value or good impression in thepatients or satisfaction, as the purpose of service of the public which is to satisfy the public. The aimed of the study is to determine the influence of customer value on BPJS Patients with IUR cost Satisfaction in Hospital of Makassar City. The type of research is quantitative analytic method using the approach of cross-sectional, held pad a July to August 2019 in the city of Makassar. The population of the study are BPJS patients that use IUR cost or the difference in cost over the service that they receive in the year 2019. Total sample as many as 30 people were obtained using the technique of purposive sampling. Data collection is done through interviews using a questionnaire. Data were analyzed using a test correlation Pearson on SPSS then presented in the form of tables and narrative. The result shows that there is a correlation between customer value with the satisfaction of BPJS patients use IUR costs at hospital of Makassar with p = 0.001 and the value of Pearson Correlation (r) = 0.701. Based on the results of the research can be concluded that the satisfaction of patients affected by customer value and 70.1% of satisfaction of patients is determined by customer value in patients BPJS use IUR costs at the hospital of Makassar city. Top Keywords Iur cost, BPJS, satisfaction. Top |