Operations Strategy as a Strategic Reconciliation towards a World Class University in Indonesia Wurjaningrum Febriana1,2,*, Armanu2, Rohman Fatchur2, Rahayu Mintarti2 1PhD Student, Department of Management, Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia 2Department of Management, Faculty of Economics and Business, Universitas Brawijaya, Malang, Indonesia *Corresponding Author: Febriana Wurjaningrum, Department of Management Faculty of Economics and Business, Universitas Airlangga, Surabaya, Indonesia, Email: febriana.w@feb.unair.ac.id
Online published on 23 December, 2019. Abstract The purpose of this study is to conduct literacy studies on phenomena that are becoming the main focus for universities in the world in an effort to improve the quality of internationally standardized education and get the best ranking in the world. The perspective used in conducting the literature review is to include strategic management theory, especially the concept of developing models or operations strategy frameworks as university strategic reconciliation reaches world class university. The content of the operations strategy is an interaction between goals and operating performance decisions that pay attention to the translation of the resources they have. The important thing about the content of this operations strategy is an understanding of the importance of the role of operating performance goals and understanding the effect of operating performance goals in determining decisions based on organizational resource capabilities. One of the state universities which is an example in describing an operations strategy model is Universitas Airlangga. The main focus of Universitas Airlangga as one of the leading universities in Indonesia is to improve academic quality over time to reach the world's top 500 ranking. The expected theoretical contribution is to be able to complement the strategic management research and operations strategy and business process management in the management of universities in developing a specific framework regarding operating strategies as strategic reconciliation towards world class university. While the expected empirical or practical contribution, namely the uniqueness of the operations strategy framework developed by Universitas Airlangga towards world class university, is able to inspire and be adopted by other universities who wish to improve the quality and achievement of a world-class reputation. Top Keywords Operations strategy, world class university, quality improvement, strategic reconciliation, competitiveness. Top |