Meat Merchandising in Single Look Produce the Chance of Foodborne Illness: Shoppers Alert! Bhuvaneswari R.1, Senith S.2, Kirubaraj A. Alfred2, Ramson S.R. Jino3 1Bharathiar University, Coimbatore, Tamil Nadu, India 2Assistant Professor, Karunya Institute of Technology and Sciences (Deemed to be University), 3School of Engineering Technology, Purdue University, Indiana-47907, USA Online published on 31 March, 2020. Abstract Purpose The aim of the study is to produce information of food safety relates to meat consumption to guage the knowledge and angle of shoppers to make the notice publically to avoid the chance of foodborne ill health. Here the investigation belongs to however the shoppers square measure influenced by getting at totally different levels of meat below the chance perception. Design/methodology/approach Structural equation modeling (SEM) was engineered to grasp the chance perception of urban and rural shoppers in Coimbatore, Erode and Nilgris by scale back with the perceived risk of their probability of goat meat, chicken, fish, beef and pork. Findings The intentions of shoppers in these 3 districts is to facilitate with the acquisition behavior, attitude, knowledge, food safety awareness square measure involved with the microbiological risk of food contamination. Social implications The retail search oversubscribed their meat and poultry in single buy their convenience of shopper to avoid wasting time period and cash by mistreatment constant knife and board. It'll produce the microbiological risk and facilitate to grasp the food handling behavior conjointly to guage the effectiveness of food safety to avoid the chance. Practical implication The merchant and shopper prefers these quite consumption for saving the time and cash to urge all meat in one place however they're not knowing the chance of pathogens they use same knife and cutting all meat and poultry this produce the chance of food borne sickness and also the snacks search, tea shop, fruit stall square measure closely around the meat search and also the meat search marketing in Associate in Nursing open show there's a necessity of closed glass box that stop mud, and bug will unfold the sickness. Research implications The result offer with the data of food safety steerage from producer to shopper to avoid the chance of foodborne ill health and create safe consumption to the buyer with clean and clear setting. Originality worth The risks are unknown by the retailers and shoppers it provides the data of meat consumption that relates to food safety with detail understanding of risk perception. Top Keywords Food safety, shopper risk, Hazards, interference of cross-contamination, correct cleanup and sanitizing, shopper education. Top |