Customer Satisfaction on Health Insurance in India-A Study Meenakshi A.1, Shree S. Vennilaa2 1Assistant Professor, Department of Commerce, VELS Institute of Science, Technology & Advanced Studies (VISTAS), Pallavaram, Chennai 2VELS Institute of Science, Technology & Advanced Studies (VISTAS), Pallavaram, Chennai Online published on 6 April, 2019. Abstract Good Health confer on a person or groups’ freedom from illness-and the ability to realize one's potential. Health is therefore best understood as the essential basis for defining a person's sense of wellbeing. Health insurance is an insurance beside the risk of incurring health expenses among individuals. Health insurance remainder hugely under-developed in India. Only 11% of population is currently covered with Health Insurance. Around 24% of all people hospitalized in India in a single year drop below the poor-quality line due to hospitalization (World Bank, 2002). An analysis of finance of hospitalization shows that large section of people borrows currency or sells property to pay for hospitalization (World Bank, 2002). Majority of Indians are more susceptible to Major ailment. Marketing of Health insurance policies become principal important to help people to meet out the unpleasant expenses arising out of unexpected ailments. It will be a win-win condition for Public and companies of growing the dissemination of health insurance harvest to its fullest possible. The benefit of health insurance must be extended to the excluded population too. visibly there is an urgent need to enlarge the health insurance net in India, in such a situation it is essential to understand the consumers how far they are attracted in import health insurance, customers awareness is to be recorded, it is important to limit the out-of-pocket expenses of the consumers, and suggest and bring an awareness to the consumers how health insurance would help in dropping their financial burden during hospitalization. Top Keywords Awareness, Factors, Customer satisfaction, Problems. Top |