Factors Associated with Beliefs and Attitudes in Organic Food Purchase among Adults in Klang Valley Yan Lee Keat1, Chirara Kavita1,* 1Faculty of Applied Sciences, UCSI University, 56000, Cheras, Kuala Lumpur, Malaysia *Corresponding author: Kavita Chirara, E-mail: kavita@ucsiuniversity.edu.my
Online published on 30 April, 2019. Abstract Organic food are produced without the use of fertilizers, pesticides, growth hormones, genetic modified, irradiation and antibiotics. The aim of this research is to examine whether there is an association between the four variables (product, lifestyle, regulatory and ethnocentrism) and beliefs and attitudes in organic food purchase among adults in Klang Valley. This research is conducted by quantitative method and using questionnaire with a title of “factors associated with beliefs and attitudes in organic food purchase among adults in Klang Valley” for data collection. Furthermore, this research targeted on adults with age ranging from 18–64 years old. The sample size consists of 350 respondents and all the data were collected in the Klang Valley area. Data analysis were performed by using Software Package for Social Sciences (SPSS) Version 19. Three hypothesis related to product, lifestyle and regulatory was accepted and one hypothesis related to ethnocentrism was rejected. The result shows that there is a significant positive association between the three variables (product, lifestyle and regulatory) on beliefs and attitudes in organic food purchase among adults in Klang Valley. Top Keywords Organic food, factors, purchase, attitudes, adults. Top |