Customers ’Attitude Towards Shopping Malls:: Does Gender Matter? Swadia Bhavik U.1, Patel Jaimin1 1Assistant Professor, FOC, GLS University Online published on 2 February, 2019. Abstract The retailing sector in India is continuously grown in the past decade. The organize retail industry in India is expected to grow at 30 to 35% on annual basis. Today most of the organized retailing shopping is much more than just purchasing it is an experience itself. Shopping malls are one of those formats which have started coming up in large numbers. Shopping malls offered number of advantages against the traditional markets. The customer are attracted in shopping mall because of various reason some are pleasant ambience, safety from extreme weather conditions, convenience because of escalators and lifts, shopping comfort, watching movies at the same place, wide choice of shops, various of food alternative through food courts etc. However, the rush to be there in the mall boom has not gone well with all the malls. As the number of malls in the same place was going up because of this some of the malls started struggling to survive. The development of Indian organized retail market is mainly due to the change in consumer buying behavior. Change in consumer behavior relates various aspects like income, lifestyle, demographic etc. Now the consumer wants to shop at a place where he can get food, entertainment, shopping under the one roof. Top Keywords Shopping Mall, Window Shopping, Retail Marketing, Shopaholism. Top |