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Indian Journal of Public Health Research & Development
Year : 2018, Volume : 9, Issue : 2
First page : ( 31) Last page : ( 34)
Print ISSN : 0976-0245. Online ISSN : 0976-5506.
Article DOI : 10.5958/0976-5506.2018.00086.4

Next Generation e-Banking through Mobile Messengers

Malisetty Sainath1, Archana R.V2

1Research Scholar, Department of Management, VELS University, Pallavaram, Chennai

2Asst. Professor & Research Scholar, Department of BBA, VELS University, Pallavaram, Chennai

Online published on 16 March, 2018.

Abstract

“By taking on instant mobile messaging, Banking and Financial Institutions can lessen operating costs and deliver more timely, satisfying and authentic customer experiences”. Business is progressively more mobile, whether meeting at a corner coffee shop or on a construction site. Whether it's small business owners or CFOs of larger organizations, everyone is spending less time behind a desk. The mobile Messenger platform will change the banking industry significantly because most banking services are tasks that can be automated, and instructions can be provided in simple human language.

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Keywords

Mobile Messaging, Messenger.

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