Marketing Strategies of Home Based Women Entrepreneurs in Coimbatore District Lissy N. S.1, Sivakumar B.2, Sindhuja R.1, Renuka S.3 1Assistant Professor Department of Commerce, VLB Janakiammal College of Arts And Science, Coimbatore, Tamilnadu, India 2Head of Department & Assistant Professor, Department of Commerce, VLB Janakiammal College of Arts And Science, Coimbatore, Tamilnadu, India 3Research Scholar, Bharathiar University, Tamilnadu, India Online published on 16 March, 2018. Abstract An organizer is a person who combines the various factors of production. He is a person who combines the factors of production to supply goods and services. the business may be agriculture, industry, trade or profession. He produces or buys socially valuable product and sells the produce in the market from which he pays to the suppliers of land, labour and capital. What remains is his profit. Thus organizer of a business enterprise is the coordinator and termed as Entrepreneur. the entrepreneur introduces new ideas, carries on new activities, coordinates the factors of production and decides how the business should be run. He anticipates the future trend of demand and price. He has vision, originality of thought and ability to take calculated risk. Top Keywords Entrepreneurship, Marketing Strategies, Entrepreneur, labor, capital. Top |