Basic Psychological needs Satisfaction of Player and non-player for Mobile Games Kim young-Berm1, Lee Sang-Ho2 1Kt corp., Customer BU 2Kyungsung University, School of Digital Media, Korea Online published on 14 May, 2018. Abstract Many smartphone users enjoy mobile games and others don't. Authors assume they appreciate the experience of game differently than players. Why different is their experience in view of basic psychological needs? The perception of people's game experience is measured by the satisfaction of three basic psychological needs in the Cognitive evaluation theory. We hypothesized that players who frequently enjoy mobile games perceive higher level of satisfaction for playing games than that of non-players, and statistically tested them by using the data measured through the survey about the usual game experience of smartphone users. The players showed a greater satisfaction of all three basic psychological need dimensions than non-player. However, the assumption that the order of satisfaction of BPN in player and non-player groups will be different is rejected. Non-players were less satisfied with mobile games than players, but the order was the same. Player's need for autonomy, Non-player's satisfaction for relativeness need was relatively larger. The results from the understand ingusers’ psychological needs we can acquire a customer clustering strategy to optimize the features embedded to new products. Top Keywords Non-player, mobile game, basic psychological needs, competence, autonomy, relatedness, satiation. Top |