A study on the impact of intangible assets on corporate value Lee Jeong-Hwan1,*, Na Do-Sung2, Jung Jin-taek3 1Dept. of Smart Convergence Consulting, Hansung University, Seoul, Korea 2Dept. of Knowledge Service and Consulting, Hansung University, Seoul, Korea 3Dept. of Public Administration, Hansung University, Seoul, Korea *Corresponding Author: Jeong-hwan Lee Dept. of Smart Convergence Consulting, Hansung University, Seoul, Korea Email: seobne@gmail.com
Online published on 16 October, 2018. Abstract Background/Objectives The purpose of this study is to examine what effect the resource input and IP productivity activity has on the company value. Method/Statistical Analysis This study empirically analyzed the effect of the resource input(research development cost, sales promotion cost) on the IP productivity and company value targeting the KOSDAQ-listed companies focusing on the medium enterprises. The study was performed in accordance with the effect of the total research development cost, sales promotion cost, accumulated patent, and trademark on the company value(market capitalization) for 10 years from 2004 to 2013 targeting 238 medium-sized companies which were judged to be midsize business based on the midsize business confirmation system by Small and Medium Business Administration through the filter such as KSIC and business history. Findings The relation between the research development investment, sales promotion cost, and corporate intellectual property right activity and the increase in company value was analyzed by verifying by means of the intellectual property right activity(patent, trademark, and PCT) and the company value(market capitalization) as a result of the research development cost and the sales promotion cost targeting midsize businesses listed on KOSDAQ through this study, and the empirical evidence was suggested regarding if the research development activity influenced the usefulness of the company value. Improvements/Applications This study suggested a plan for the strategic resource input to raise the company value while examining the effect of the IP registration among the corporate intangible assets on the company value. Top Keywords Intangible assets, Intellectual property, Corporate Value, company performance, R&D investment. Top |