The effects of youth stress on conspicuous consumption Park Sung-Joo1, Jang Kee-duck2,* 1Professor, Dept. Psychotherapy & Counseling, Gimcheon University, Korea, 214, Daehak-ro, Gimcheon-si, Gyeongsangbuk-do, 39528, Korea 2Professor, Dept. Early Childhood Education, Gimcheon University, Korea, 214, Daehak-ro, Gimcheon-si, Gyeongsangbuk-do, 39528, Korea *Corresponding Author: Kee-Duck Jang Professor, Dept. Early Childhood Education, Gimcheon University, Korea Email: 20160016@Gimcheon.ac.kr
Online published on 16 October, 2018. Abstract Background/Objectives The aim of this study was to investigate how different thought, internal motivation, and flow are according to the optimism levels of elementary school teachers. The purpose of this study is to investigate the effect of stress, which is the biggest problem in adolescence, on conspicuous consumption in the peer group. Through this, we understand the stress of adolescents and the juvenile culture which recently suggests tendency to show off superiority and increases their consumption, and we would like to contribute to the improvement of the youth stress problem.. Methods/Statistical Analysis This study was conducted on 5 high school students in Daegu and Gyeongbuk province and 685 copies of 750 copies, excluding the poor respondents, were used as final data. This study was analyzed using the SPSS 18.0 program. As a method of analysis, frequency analysis was performed to grasp the distributional characteristics of the sample, and Chronbach's α coefficient analysis was performed to measure the internal consistency between the items. Also, a regression analysis was conducted to clarify the relationship between stress and conspicuous consumption tendency.. Findings In the subscale of stress, first, the family stress showed that the consumption of conspicuous consumption had a significant effect on brand names, imported goods, and fashion according to the stress. Second, the effect of stress from friends on conspicuous consumption is so significant that it influences brand names, imported brands, and fashion according to stress. Third, the subscale of the conspicuous consumption tendency according to the stress from the study showed significant effects on brand preference and fashion, but the imported goods preference was not significant. Improvements/Applications Various researches should be performed to develop various programs to manage and relieve the stresses of the adolescents and to support the psychological stability of the adolescents who will lead the future by educating them through schools and institutions. Top Keywords Stress, Conspicuous Consumption, Youth, Tendency of Conspicuous, High School Students. Top |