Preparation of study on social network analysis in the sharing economy of tourism field Choi Jae-Woo1, Kim Hye-Young2,* 1Dept. Kyonggi University, Seoul Republic of Korea 2Dept. Gwangju Tourism Development Institute, Gwangju Republic of Korea *Corresponding Author: Hye-Young Kim Representative Director Gwangju Tourism Development Institute, Gwangju Republic of Korea Email: tourism0309@daum.net
Online published on 16 October, 2018. Abstract As the sharing economy has been activated as a new alternative economy, many changes are being made in the field of tourism. Thus, we analyzed the characteristics of social network interactions of Twitter using NodeXL with keywords of sharing economy business in the field of tourism. It was found that ‘Airbnb’ and ‘Uber’ showed the most active interaction on Twitter in the areas of accommodation and transportation among P2P-based sharing economy networks associated with tourism, respectively. According to results of the analysis, Airbnb had 15, 543 nodes and the average distance between users was 3.87, which represented the formation of smooth interactions. Uber had 1, 956 nodes and the average distance between users was 3.84. It was somewhat fragmented in comparison with Airbnb, but it still represented the formation of the smooth interaction. The sharing economy in the field of tourism is revitalizing the tourism industry because it provides users with new travel experiences, enhanced convenience and cost reduction. In the future, it is required to resolve some issues such as laws, taxes, safety and preemption of large companies in order to activate the sharing economy in the field of tourism. Until now, we are focused on the development of sightseeing spots for revitalizing the tourism industry and the establishment of infrastructure to increase tourism convenience facilities. However, it is more necessary to make efforts to seek the revitalization of the tourism industry at levels of the future-oriented and eco-friendly sharing economy. Top Keywords Social Network, Sharing Economy, Tourism, Airbnb, Uber. Top |