International Journal of Research in Economics and Social Sciences
Year : 2017, Volume : 7, Issue : 4
First page : ( 108) Last page : ( 114)
Online ISSN : 2249-7382.

Role of Agricultural Marketing in Crop Diversification-A Comparative Study

Dr. Kumar Sandeep

Lecturer (Economics) HES-II, Dept. of School Education, Haryana

Online published on 25 September, 2017.

Abstract

Crop diversification refers to the raising of varieties of crops in a given area in a crop season. To achieve agricultural sustainability there must be crop diversification. In present research paper an attempt has been made to examine the effect of different factor on the decision of crop diversification among different size group of farmers. The study focused on the role of marketing facility for their effect in crop diversification. Study also highlights a comparison with other variables. The study based on primary data collected among different size farmers. Statistical tools like Mean, St. Deviation and Kruskal-Wallis test has been used. The study concluded that Marketing facilities was the maximum effected variable in all size groups of farmers and the minimum effected variable were environment concern of farmers as reported by the farmers. The study also concluded that there were no significance differences among different group for considering the variable.

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Keywords

Crop diversification, Marketing, Farmers, Environment.

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