International Journal of Research in Finance and Marketing
Year : 2014, Volume : 4, Issue : 1
First page : ( 48) Last page : ( 53)
Online ISSN : 2231-5985.

Retail business in India-problems and prospects

Bansal Varsha

Lecturer, Dronacharya Government College, Gurgaon

Online published on 5 June, 2014.

Abstract

This paper examines the background, problems and the prospects of retail business in India in context of the quality and brand consciousness among the general public. It will also examine the challenges posed by the entry of corporate and global retailers. Will it help or destroy the traditional small retailers is a major issue. What role the Government can play in this respect is also very relevant.

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