International Journal of Research in Finance and Marketing
Year : 2017, Volume : 7, Issue : 8
First page : ( ) Last page : ( )
Online ISSN : 2231-5985.

A study on level of awareness and the purchasing behaviour in social media sites among the E-consumers (with reference to Coimbatore city)

Dr. Jisha V. G.

Assistant Professor, Department of Management, Kristu Jayanti College, Kothanur, Bangalore-560077

Online published on 13 February, 2018.

Abstract

E-marketing refers to the use of the Internet and digital media capabilities to help sell one's products or services. E-marketing is also referred to as Internet marketing (I-marketing), online marketing or web-marketing which creates a strategy that helps businesses deliver the right messages and products/services to the right audience. Online marketing creates various ways to the consumers to make a better decision and purchase wide varieties of things. Consumer behaviour of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are tampered by psychological and social drivers that affect purchase decision process. The research study reveals the level of awareness of e-consumers and their buying behavior in Social media sites.

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