Marketing Agricultural Products through ICT-An acceptance study Prof. Banu C Shakeela1, Dr. Reddy Narayan2, Dr. Gondkar Raju Ramakrishna3 1Research Scholar, Reva University, Bangalore, Karnataka, India 2Professor, School of Management Studies, Reva University, Bangalore, Karnataka, India 3Professor & Head, Dept of MBA, Nagarjuna College of Engineering, Bangalore, Karnataka, India Abstract The paper is a study of the impact of various agricultural schemes introduced in the Karnataka state by the Givernment to enhance better market availability to farmers. Marketing in the state of Karnataka-Gauribidanur Taluk, Chickballapur Dist, Karnataka is considered in this study. This geogrophical region is choosen as it close to the IT hub of the country-Bangalore and is well connected by roads and various information sources. The introduction of ICT is the most obvious means to enhance the lives of farmers. However it is to be studied why the previously introduced measures are not so effective and the reasons for farmers to rollback to older methods of marketing. This paper makes an attempt to understand the various reasons and then use this as a basis to develop a new model of ICT which will be implemented and used for a more effective reform. The design and changes in the questionnaire were prompted by the need of data. The reasons for people to stop using a specific scheme gave us the insight of the problems faced. It was interesting to note that social status and the economic factors also played an important role in adopting the marketing schemes and methods. Top Keywords Agricultural marketing, awareness of marketing schemes, problems of marketing, target section for ICT, factors effecting ICT. Top |