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Consumer's expectation from pharmaceutical companies in Pune city Arora Richa, Mahankale Nitin R. Symbiosis International University, SCMS-UG, Pune-14 Online published on 26 September, 2013. Abstract This paper attempts to assess consumer's expectations from Pharmaceutical companies among a sample of Five Hundred working & non working individuals. Further a study has been done where the performance of the Pharmaceutical Companies has been observed on the expectations kept by consumers. After assessing the sample selected the interesting facts were observed like majority of people selected, feels that Pharmaceutical companies are still behind the expectations set by consumer but on certain parameters/expectations Pharmaceutical companies are in line with the expectations of Consumer like providing innovations in Innovation on life saving & life extending drugs. Further Pharmaceutical companies do need to spread the awareness among the consumers on the contribution they are providing towards Environment. Top Keywords Medicines, Consumers, Marketing, Business Ethics, Health & Safety. Top | |
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