A study on brand image with special reference to aavin milk in Theni town Dr. Mohideen A. Sulthan*, Mr. Ishaq M. Mohamed**, Mr. Ilyas M. Mohamed*** *M. Com., M. Phil., (MBA), PGDCA, Ph. D., SET., Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam-Theni District. Tamilnadu. India **M. Com., MBA., M. Phil., NET., (Ph. D.,) Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam-Theni District. Tamilnadu. India ***M. Com., (Ph. D.,) Research Scholar, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam Online published on 24 April, 2018. Abstract Dairy Development activities in Tamil Nadu have reached majority of the potential villages of the State through sustained efforts like organization of societies, good animal health care, breeding plan and infrastructure development. It has been observed that 50% of the revenue villages in Tamil Nadu have come under co-operative ambit when compared to 6% in West Bengal and Bihar, 7% in Madhya Pradesh 14% in Uttar Pradesh and 24% in Rajasthan1 The main reason for proper co-operative coverage in dairying activities in the State is due to regular and assured income to the farmers even at times of severe drought and flood. Introduction of Clean Milk Production practices by creating awareness and understanding among the persons handling milk from production point to milk processing and packing point, supported by strict quality assurance has given very good result. Raw chilled milk is brought directly from chilling Centers to dairies for processing and the era of milk processing twice has been totally eliminated. In Tamil Nadu, private and co-operative dairies together are procuring 43.45 Lakh Litres per Day (LLPD) of milk. Both the sectors together are marketing 37.82 LLPD of milk. The processing capacity of the cooperative dairy sector is being utilized to the maximum. Top Keywords Dairy, Milk, Production, Cooperatives, Distribution. Top |