International Journal of Research in Social Sciences
Year : 2016, Volume : 6, Issue : 11
First page : ( 598) Last page : ( 609)
Online ISSN : 2249-2496.

A Study on influence of green marketing on perceived knowledge of Eco-Friendly products

Kumari R. Swapna*, Dr. John S. Franklin**

*Assistant Professor, Karunya School of Management, Karunya University, Coimbatore

**Principal, Nehru College of Management, Coimbatore

Online published on 24 April, 2018.

Abstract

In recent years, public concern over environmental deterioration has been rising. Many studies were conducted that environmental factors are now responsible for 40% of the deaths in the world (ENS, 1998). Public opinion polls in many countries indicate that consumers are purchasing environmentally friendly products to protect the environment and improve the quality of life for current and future generations. Dunlap (1991) reported that 55% of the consumers believe that the quality of the environment is worsening. Another poll found that approximately 74% of consumers surveyed are of the belief that the condition of the environment has deteriorated in the past 20 years.

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