A comparative study (UG teaching and PG teaching faculty) on employer branding practices to retain talent in professional engineering colleges in A.P. W.R.T Guntur (Dt) Dr. Mohan V. V. Sesha*, Rao S. Sivasankara** *M. Com., MBA., BL., M. Phil., Ph. D Principal, Hindu College of Management, Amaravathi Road, Guntur **MBA., M. Com., (Ph. D) Associate Professor, Narasaraopeta Engineering College, Nareasaraopet, Guntur (Dt) Online published on 27 September, 2019. Abstract The recent days witnessed that the employer branding has become a strategic concern even for the majority of world'slargest organizations. They realize that the success of any organization depends on the quality of one's workforce. Majority of the institutions invest in talent attraction through strategic planning and process. Today there is a requirement of employer branding because of shortage of skilled work-forcewho play a vital role in increasing growth and profitability and to increase mobility of workers. In this article the researcher made an attempt to find out employer branding in higher education sector by giving special focus to Engineering colleges offering technical and professional courses in Guntur(Dt)., A.P. amongst the present employees of the institutions who belongs to the UG teaching faculty and PG teaching faculty and retain the talent. The researcher examinedthat the employer branding practices followed by the management of the institutions with the help of various attributes in terms of benefits for employer branding like Monetary and Non-monetary aspects, opportunity for career growth, supportive work environment, recognition of work, work life balance etc. Top Keywords Employer branding, Branding, Higher Education, Commerce, Management. Top |