International Journal of Research in Social Sciences
Year : 2019, Volume : 9, Issue : 6
First page : ( 868) Last page : ( 874)
Online ISSN : 2249-2496.

Village festivals and urban fairs-possibilities to create market for rural products

Raveesh S.

Research Scholar, Department of Sociology, Bangalore University, Karnataka, India

Online published on 27 September, 2019.

Abstract

The middleman who is filling the gap between rural producers and urban consumers is gaining more profit and irritating both rural and urban community. Though production cost is increasing, rural community is selling the products for lower cost to middleman. Though actual price of the product is less, urban community is purchasing the products with highest cost from middleman. It is very much clear that product cost is fluctuating due to the existence of middleman in market. Is there a possibility to eliminate middleman in buying and selling process of the market to gain advantage for both rural sellers and urban buyers? The interest of rural visit is increasing among urbanites to come out of stress. Urbanites are expressing their willingness in agriculture tourism, rural tourism, medical tourism and rural stay. Urbanites are also expressing their interest to buy the products directly from the farmers. Since urbanites are expressing their interest in rural visit and buy the required products directly from the farmers, is there a possibility to attract urbanites to village festivals to get them out of stress and strengthen the rural market? Is there a possibility to sell the rural products in urban fairs for easy access of rural products in urban area? This research is conducted in eight selected villages of Ramanagara district and Bangalore, capital city of Karnataka state located in southern part of India to know the possibilities to attract the urbanites to rural festivals and possibilities to sell the rural products in urban fairs.

Top

Keywords

Rural Market, Village Festivals, Urban Fairs.

Top