International Journal of Research in Social Sciences
Year : 2019, Volume : 9, Issue : 7
First page : ( 249) Last page : ( 255)
Online ISSN : 2249-2496.

Factors influencing consumer decision behaviour in FMCG

Dr. Gopinath R.

Bharathidasan School of Management, Bharathidasan University, Tiruchirappalli

Online published on 7 October, 2019.

Abstract

Of the usual behavior of most consumers pursue the goal of creating and maintaining a range of goods and services, thus providing current and future satisfaction. For this research, Trichy district taken as sample unit. Based on the convenient sampling method, 250 respondents pick for this research. In structural equation modeling, AMOS 20 was used. From the economic point of view, the consumer thought the value of the money worth able to the concern products. The researcher concluded that value consciousness have a positively influence to consumer decision behaviour.

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Keywords

Value Consciousness, Perception, Personality, Consumer Decision Behaviour.

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