Factors influencing consumer decision behaviour in FMCG Dr. Gopinath R. Bharathidasan School of Management, Bharathidasan University, Tiruchirappalli Online published on 7 October, 2019. Abstract Of the usual behavior of most consumers pursue the goal of creating and maintaining a range of goods and services, thus providing current and future satisfaction. For this research, Trichy district taken as sample unit. Based on the convenient sampling method, 250 respondents pick for this research. In structural equation modeling, AMOS 20 was used. From the economic point of view, the consumer thought the value of the money worth able to the concern products. The researcher concluded that value consciousness have a positively influence to consumer decision behaviour. Top Keywords Value Consciousness, Perception, Personality, Consumer Decision Behaviour. Top |
|
Access denied
Your current subscription does not entitle you to view this content or Abstract is unavailable, the access to full-text of this Article/Journal has been denied. For Information regarding subscription please click here.
For a comprehensive list of other publications available on IJour.net please click here
or, You can subscribe other items from IJour.net (Click here to see other items list.)
Top