International Journal of Research in Social Sciences
Year : 2019, Volume : 9, Issue : 7
First page : ( 638) Last page : ( 651)
Online ISSN : 2249-2496.

Media and Entertainment Industry with online casting platforms-An advent of technology

Mehra Belinda Prakash¹, Prof. Dr. Chadha N K²

¹PhD. Scholar, MRIIRS Manav Rachna Institutes of Research studies

²Dean International Relation and Chairman CDP Manav Rachna Institutes of Research studies

Online published on 7 October, 2019.

Abstract

The media and entertainment industry have always ongoing challenges to get organized, the struggle is visible in most of the industries headed under a label of “developing industries” this battle is fought by the growing industries for consistently innovating newer services/products to stabilize they stake in the market. The media and entertainment industry faced with rapid growth pushed with high-market demand. Has recently attracting new start-ups and inverters towards the industry organization creating opportunities for investments and employments. Technology being the backbone of many business entity, has emphasized its important role in the media and entertainment industry. Technology has always been a very important part of the media and entertainment industry as a pre-production and post-production in the film sector. But recently development of employment organization through a medium of technology being created into online casting websites have become of importance. This has through light on the industry for not only paying interest in receiving, but also paying back to the sociality. The industry employment sector, is going through a transformation from the offline method of recruitments to online hiring. Technology has taken over the media and entertainment industry employment sector by its vas availability to start-ups, making the initiative of organizing the industry. This shaped structure will incorporate more ethic practices by reducing the malpractices gripping the industry as a hurled for growth. The software introduced by online platforms are organizing employment by curating scattered data, availability of job option, saving travelling cost, hiring cost, and giving an exposure and knowledge making aspirants aware of malpractices. Technology has played a merger role in the employment sector with online casting websites. These are common platforms bridging the gaps between actor's and casting Director's making recruitment process transparent and fair. Creating more opportunities for employment and even awareness “how to approach the entertainment industry.

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Keywords

Technology, employment, media and entertainment industry, organizing.

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