Marketing Chain, Price Spread and Efficiency of Turmeric Crop in Yamunanagar District of Haryana (India) Lal Choote1,*, Rani Sumista2, Singh Suninder1 1Department of Economics, Ch. Devi Lal University, Sirsa, Haryana, India 2Department of Economics, Vaish College of Law, Rohtak, Haryana, India *Corresponding author: chootelal123@gmail.com (ORCID ID: 0000-0001-9350-5304)
Online Published on 17 October, 2023. Abstract Since ancient times, spices have been used for in the kitchen and medicinal purposes. In addition, spices such as turmeric, coriander, garlic, fenugreek, cinnamon, cumin and clove are utilized as health remedies for various diseases. The study tried to find out various marketing channels, costs, price spread and marketing efficiency of spice crop turmeric in the Yamunanagar district of Haryana. The study is based on primary data for the year 2020-21. Acharya’s approach to marketing efficiency has been employed to analyze the data. The turmeric producers adopted five marketing channels for turmeric crop in the Yamunanagar district of Haryana. The study concluded that among the marketing channels adopted by turmeric farmers in the Yamunanagar district of Haryana, channel-V (direct from the producer to the ultimate consumer) was the most efficient marketing channel because, by this channel, the producer receives a reasonable price for their turmeric crop and the consumer received turmeric at the lowest prices. Hence, both the consumer and producer’s surplus are maximized. Highlights • The study was conducted to find out various marketing channels, costs, price spread and marketing efficiency of spice crop turmeric in the market of Yamunanagar district of Haryana. • The study is based on primary data for the year 2020-21. • Acharya’s approach has been employed to know the price spread and marketing efficiency. • The study found that channel-V (direct from the producer to the ultimate consumer) was the most efficient marketing channel. Top Keywords Spices, Turmeric, Price spread, Marketing efficiency, Marketing channels. Top |