International Journal of Social Sciences
Year : 2019, Volume : 8, Issue : 4
First page : ( 79) Last page : ( 85)
Print ISSN : 2249-6637. Online ISSN : 2321-5771.
Article DOI : 10.30954/2249-6637.04.2020.1

Road Signs and City Driving: Do They Go Hand in Hand?

Olapoju Olabisi Michael*

Department of Geography, Obafemi Awolowo University, Ile-Ife, Nigeria

*Corresponding author: olapojuolabisimichael@gmail.com

Online published on 4 March, 2020.

Abstract

This study investigated the interaction of roadside advertising signs (RASs) with driving decision at road intersections in Ile-Ife, Southwestern Nigeria with the aim of determining whether the influence of RASs on drivers in the study area was similar to findings in other cities of the world. 150 questionnaire were administered to respondents based on their familiarization with the selected roads. Using descriptive statistics and chi-saquare analysis, the results revealed a high concentration of RASs around location with highest road intersections. 78.0% of the respondents were induced to read RASs with 56.4% of the respondents distracted trying to read the content of the RASs. Result also revealed a relationship between education level and inducement to read the RASs. It was concluded that RASs constituted hindrance to drivers as found in other parts of the world. The rate of hindrance could be reduced where erections of signs are strictly regulated.

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Keywords

Roadside advertising signs, road intersections, inducement, hindrance, regulations.

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