Factor Affecting the Purchasing Behavior of the Public about the Green Product (LED): A study in state Haryana Kumari Suman* Assistant Professor, Gurgaon Institute of Technology & Management, Bilaspur, Gurugram, Haryana, 122413, India *Corresponding Author: Suman Kumari, Assistant Professor, Gurgaon Institute of Technology & Management, Bilaspur, Gurugram, Haryana, 122413, India. E-mail: suman13100@gmail.com
Online published on 2 July, 2019. Abstract Environmental issue is a warm topic nowadays as almost country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. And firm will be benefited once green marketing strategy is applied. This paper will be discussing to identify the factor affecting the purchasing behavior about the green product LED. This is the right time for adopting a technology and improving the features of green products. Here's need to check the factors which affected on purchasing behavior of public. So this paper is discussing about factor affecting the purchase behavior of the public about green marketing because factor is the main for growth of any product's purchasing and improvement in the green marketing concept. It also influence economy and human life in many ways therefore this research is attempt to know about the affective factor of people in Haryana about the green product LED. For this purpose a questionnaire was prepared and distributed between the users of LED light. 200 questionnaires were distributed and 200 filed in questionnaire were received. Further, the data were analysis with the help of frequency, mean and Chi-square test, and it is observed that, most of the respondents are aware about the green marketing. Top Keywords Purchasing Behavior, Factor affecting, Green Marketing, Product LED. Top |