Consumer Studies on Meat Consumption and Processing Pattern through Contact Survey in Different Zones of Ludhiana City Singh Sandeep, Mehta Nitin*, Chatli Manish Kumar, Malav Om Prakash Department of Livestock Products Technology, College of Veterinary Science, Guru Angad Dev Veterinary Animal Sciences University, Ludhiana, Punjab, India *Corresponding author: N Mehta; Email: nmvets220@gmail.com
Online published on 27 September, 2019. Abstract The present study was conducted to study consumption pattern, awareness and hygienic practices adopted for meat and its products in different zones of Ludhiana city through contact survey method. A bilingual (Punjabi and English) questionnaire/interview schedule comprising questions related to meat consumption, processing pattern, awareness of consumers regarding type of meat and hygiene was designed. A total sample size of 800 respondents (256 females + 544 males) was taken for the survey by dividing Ludhiana city into four hypothetical zones, namely; Zone I, II, III and IV by using a random sampling method. The effect of zone of sampling revealed that people from Zone I preferred cold processing while those from zones II, III and IV preferred hot processing of meat. People from the entire four zones were not aware of the Food Safety and Standards Act (FSSA) in meat industry. Irrespective of the zones, the people were not aware of the government policies for meat production and export in India. The respondents from zone I were comparatively adopting hygienic practices in meat processing than all other zones. It could be concluded that consumers are still not aware about meat processing and hygienic considerations and there is a dire need to educate them about different food laws. Top Keywords Meat consumption, consumer study, contact survey, questionnaire. Top |