Journal of Community Mobilization and Sustainable Development
Year : 2008, Volume : 3, Issue : 2
First page : ( 106) Last page : ( 110)
Print ISSN : 2230-9047.

Effectiveness and Impact of Interactive Electronic Media on Knowledge Grain: Beekeeping

Asrani Shalini, Kaushik Sushma

Deptt. of Ext. Education, College of Home Science, CCS HAU, Hisar

Abstract

An interactive CD ROM of beekeeping in Hindi and Video Film of 25 minutes duration was prepared. An exhaustive list of various messages and sub messages was prepared with the help of reviews and available literature. Ten main messages were selected which were further broken down into sub messages. The prepared interactive media i.e. CD ROM was tested in terms of attributes of accuracy, coverage, objectivity, content presentation, illustrations, writing style and compatibility. It was found to be effective for most of the parameters. Audio Quality, Video Quality, Presentation of Message, Duration of Programme, Content Importance and Suitability were found to be effective for most of the parameters in video films. It was found to have significant impact on knowledge gain of respondents by interactive electronic media.

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