Journal of Global Communication
Year : 2008, Volume : 1, Issue : 2
First page : ( 162) Last page : ( 175)
Print ISSN : 0974-0600.

Communication behaviour of farmers in progressive and non-progressive villages

Das E.P.K.

Department of Extension and Communication, Allahabad Agricultural Institute Deemed University, Allahabad - 211 007, U.P., India. E-mail: epkdas2002@yahoo.co.in

Abstract

A carefully planned and systematic approach to agricultural development requires identification of progressive farmers who could be utilized as key communicator among their fellow for quick diffusion of farm innovations. The present study was conducted with following objectives: to identify the socio-economic profile of farmers of progressive and non-progressive villages and to identify the communication behaviour of farmers of progressive and non-progressive villages. The study was conducted in Banmanhki block of Purnia district of Bihar, India. A total of 10 progressive and 10 non-progressive villages were selected purposively. Based on Tippet random number table, 50 respondent from progressive and 50 from non-progressive villages were selected. Thus total numbers of respondents were 100. As far as extension contact of the farmers is concerned most of the farmers of progressive villages 66.0 percent meet with village extension worker weekly, in non-progressive villages 34.0 percent farmers meet with local leader fortnightly and 52.0 percent monthly 24.0 percent farmers of progressive village meet with progressive farmers weekly and 72.0 percent daily. As far as mass contact is concerned 58.0 percent farmers of progressive villages read Agricultural Magazines and Journals monthly. As far as collection of recent technical information on agriculture through different extension media is concerned 48.0 percent farmers of progressive villages meet with village extension worker sometimes and get information about recent agricultural technology. As far as output or dissemination of information is concerned 32.0 percent farmers of progressive villages disseminate recent technical information on agriculture always by organizing farmers meeting.

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Key words

agricultural development, communication behaviour, extension contact, mass contact.

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