Impact of digital marketing on women empowerment during Covid-19 pandemic Singh Kanchan* PhD Scholar, Extension Education, SNDT Women's University, Juhu, Mumbai, Maharashtra, India *Email id: kanchansi0702@gmail.com
Online published on 12 April, 2023. Abstract This paper is all about he female empowerment or gender equality in catastrophic period. As covid 19 continues to exert influence on lives and livelihoods around the world. We can see that the pandemic and its economic fallout are having a regressive effect on gender equality. By reckoning, women's jobs are 1.8 times more unsafe to this crisis than men's jobs. Female makeup 39% of global employment by account for 54% of overall job loses. Digital marketing has proven to be an ideal platform for ambitious women who are forced to stay at home. Social media platform like facebook, instagram and twitter have helped woman. Entrepreneurs, to take collective decision their respective field. Those platform provides extra courage and strength to their voices and due to this, she can represent himself in many places at the same time. You can represent your presence whole world. From this will know how digital marketing has Contributed in increasing women empowerment. To answer this question to used will be based upon various secondary information available in front different sources like books Journals, research papers, news papers online articles etc. Additionally opinions. and ideas dragged from the observation Method. So Digitalization Is one such method by which woman empowerment can be taken to a very high this gives place. Women and their position, equality, new identity. Unable to go out in this covid 19 still broadcasting all her business from one place to far and wide. Top Keywords Women empowerment, Catastrophic period, Regressive effect, Gender equality, Digital marketing. Top |