JIMS8M: The Journal of Indian Management & Strategy
Year : 2006, Volume : 11, Issue : 4
First page : ( 22) Last page : ( 29)
Print ISSN : 0973-9335. Online ISSN : 0973-9343.

Shopping malls: New retail formats keeping pace with the shoppers' mood

Lather Anu Singh¹, Professor HRD/OB/O, Kaur Tripat², Sr. Lecturer in Management

¹School Of Management Studies, G.G.S. Indraprastha University,Kashmere Gate, Delhi 110006.

²Maharaja Agarsen Institute of Management Studies, Rohini, Delhi.

Abstract

The purpose of this study is to understand the strategies adopted by retailers to keep pace with the changing moods of the shoppers. In the past few years, there has been a shift in India from individual retail outlets owned separately and managed distinctively to professionally managed retail stores. The retail formats commonly analyzed are stores located in the malls. The study addresses how factors within and outside the stores affect store-level shopping decisions. The six main indicators on the basis of which retailers decide to go for a specific type of retail format are: Price, Sales Personnel, Quality of Merchandise, Assortment of Merchandise, Advertising, Services and other Convenience Services.

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