Role of communication in promoting innovative health care systems Chopra Mansi1, Ganjoo Maithili2 1Research Scholar, Department of Journalism & Mass Communication, Manav Rachna International Institute of Research Studies 2Professor, Department of Journalism & Mass Communication, Manav Rachna International Institute of Research Studies Online published on 7 March, 2024. Abstract Purpose This paper aims to evaluate the impact of these digital tools in improving the efficiency of health care centers- primarily in terms of access, affordability and ease to the marginalised population. Research Methodology Using both primary as well as secondary data to understand the impact of ICT in public health, thereby enhancing their efficiency. Findings The study reiterates that use of rapid innovative technology has transformed the health sector. ICT tools have the capability to enhance the efficiency and effectiveness of public health. Value The research paper will create a value by highlighting the positive role ad co relation between digital healthcare support and the strengthened health care system in India especially in terms of ensured availability and accessibility of health care resources even in previously underserved areas. Top Keywords Public Health Centers (PHCs), ICT for Health, Improved Health care access, M-Health, Telemedicine, Digital Health. Top |