Utilization of time saving cleaning and clothing care devices by working and non-working women Ruwndar Joyhring1, Kaur Kulvir2,*, Gupta Ritu3 1Research Scholar, Department of Resource Management and Consumer Science, Punjab Agricultural University, Ludhiana 2Assistant Professor Directorate of Extension Education, Punjab Agricultural University, Ludhiana 3Associate Professor, Department of Resource Management and Consumer Science, Punjab Agricultural University, Ludhiana *Corresponding Author's Email: kulvirkaur70@pau.edu
Online published on 28 March, 2024. Abstract This study investigated the adoption and utilization of time-saving cleaning and clothing care devices among both working and non-working women, shedding light on how such technologies impact their daily routines. The data were collected through a survey of 160 women representing diverse socioeconomic backgrounds in Ludhiana city of Punjab. The research examined the adoption rates and preferences for modern cleaning and clothing care appliances including vacuum cleaners, dishwashers, washing machines, and garment steamers while considering the demographic and occupational factors influencing their usage. The study employed a mixed-methods approach, combining surveys and interviews to collect data. Findings revealed that working women tend to embrace these devices more readily, attributing them to enhanced productivity and work-life balance. In contrast, non-working women exhibited a more diverse range of responses, influenced by factors such as financial constraints and traditional gender roles. The paper highlighted the significance of technological innovations in easing the domestic burden and underscored the importance of considering socio-economic and cultural factors in promoting equitable access to time-saving technologies. Top Keywords Cleaning, Clothing care, Gender, Time saving, Technology, Devices, Adoption, Working, Non-Working. Top |