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Study on efficiency and effectiveness of toon branding Singh Sweta1,*, Satyaprakash Singh Pooja, Student 1Assistant Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi *Corresponding author: Sweta Singh, Assistant Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi-221005, U.P. India. E-mail: sweta.v.singh27@gmail.com
Online published on 21 March, 2015. | |
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