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A study on shopping experiences of consumers in online shopping in Chennai city Visakan S.* Research Scholar, Dept. of Management, Studies University of Madras, Chennai, Tamil Nadu, India *Corresponding Author: Email: rajamagesh65@hotmail.com
Online published on 3 January, 2019. Abstract Online shopping atmosphere is thus having an ever increasing responsibility in creating and maintaining relation between retailers and consumers and providing exceptional shopping experiences to consumers. The convenience, interactivity, excitement and offers are online shopping experiences of consumes. Significant difference exists between socio-economic profile of consumers and shopping experiences of consumers in online shopping. The convenience, offers, excitement and interactivity are positively and significantly impacting satisfaction of consumers towards online shopping. Thus, the online retailers should give adequate convenience to consumers and improve interactivity between web applications and consumers. They must provide more shopping excitement and realistic offers to consumers for their online shopping to enhance satisfaction of online shopping consumers. Top Keywords Consumer, Online Shopping, Shopping Experience. Top | |
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