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Mangalmay Journal of Management & Technology
Year : 2019, Volume : 8, Issue : 2
First page : ( 41) Last page : ( 50)
Print ISSN : 0973-7251. Online ISSN : 2230-729X.

A Survey on the Factors Influencing Women Entrepreneurs in Punjab

Malhotra Leena1, Dr. Kumar Rakesh2, Dr. Singh Raminder Pal3

1PhD Research Scholar, IKG PTU, Kapurthala and Assistant Professor, Dev Samaj College for Women, Ferozepur

2Associate Professor, Industrial and Production Department, Dr. B.R. Ambedkar National Institute of Technology, Jalandhar

3Associate Professor, Applied Sciences And Humanities Department, SBSSTC, Ferozepur

Online published on 18 April, 2020.

Abstract

The main objective of this paper is to study factors influencing women entrepreneurs in Malwa Region of Punjab, analysing the demographic information and factors influencing them. A descriptive Study is undertaken in order to ascertain and to describe the demographic characteristics of women entrepreneurs. From Malwa Region of Punjab three districts namely Ferozepur, Faridkot and Fazilka districts have been taken. The proposed model is tested by using the data collected from boutiques, beauty parlours, and general stores in Ferozepur, Faridkot and Fazilka districts. Probability sampling such as random sampling method as well as non-probability sampling such as snow ball sampling method will be used in selecting the women entrepreneurs as respondents. In this study the researchers have adopted, percentages and factor analysis as the data analysis tool. The study provides a comprehensive review of the 25 critical factors influencing the growth of women entrepreneurs particularly in Ferozepur, Faridkot and Fazilka districts, as the factors are derived from the literature on women entrepreneurship.

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Keywords

Women, Entrepreneurship, Factor analysis, Malwa region.

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