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Media Watch
Year : 2019, Volume : 10, Issue : 2
First page : ( 251) Last page : ( 261)
Print ISSN : 0976-0911. Online ISSN : 2249-8818.
Article DOI : 10.15655/mw/2019/v10i2/49620

Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?

Arti Sulaiman Muhammed1,*, Aldaihani Abdalaziz2, Mustafa Adel Refaat A.3, Al-Hashemi Mahmood Abdulnabi2

1The Higher Institute of Dramatic Arts, Kuwait

2Kuwait University, Kuwait

3Menoufeya University, Egypt

*Correspondence to: Sulaiman Muhammed Arti, Department of Theatrical Criticism, The Higher Institute of Dramatic Arts, Safah, 27130, Kuwait

Online published on 18 May, 2019.

Abstract

This paper examines different reasons why female students at Kuwait University use Instagram. It also explores the different gratifications that students receive through using Instagram. The current survey targeted eight hundred and six randomly chosen female undergraduate students. Results found that acceptance from others, a desire to stay informed, meeting new friends, passing time, and escapism from reality are possible reasons to use Instagram. The study shows that many of these variables are considered as strong reasons for using this platform. Sharing photos with friends was the dominant gratification recognized from using Instagram.

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Keywords

Instagram, uses and gratifications, Kuwaiti females, social media, Kuwait University students.

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