Media and You Tube Appeal in Social Movement Mobilization: The Case of Anti-Tourism Incident Karyotakis Minos-Athanasios1,*, Matinakiourexidou2, , Antonopoulos Nikos3 1Hong Kong Baptist University 2Aristotle University of Thessaloniki, Greece 3Ionian University, Greece *Correspondence to: Minos-Athanasios Karyotakis, School of Communication, Hong Kong Baptist University, Communication and Visual Arts Building 5, Hereford Road, Kowloon Tong, Kowloon, Hong Kong
Online published on 22 August, 2019. Abstract Spain has become the second most popular destination in the world, and the city of Barcelona has experienced several incidents characterized by anti-tourism sentiment. One of them was the ‘tourist go home’ movement, which attracted interest throughout the world. In this study, quantitative and empirical approaches were used to collect and analyzed the sample. The analyses were conducted focusing on specific characteristics of YouTube videos. This research highlights the dynamic of a brand-new “anti-tourist” emotion and movement, which is linked to mass tourism and to renting platforms such as Airbnb. Additionally, the conducted study tried to analyze this new social phenomenon, paying simultaneous attention to the YouTube platform as a propaganda tool and the use of hate speech as a weapon against individuals. Subsequently, it is believed that the examined issue influences social media companies, social movements, the tourism industry, journalists, state, and non-state actors. Top Keywords Fake identities, hate speech, propaganda, social media, social movement, tourist go home, You Tube. Top |