Framing theory application in public relations: The lack of dynamic framing analysis in competitive context Kuan Duan, Hasan Nurul Ain Mohd*, Zawawi Julia Wirza Mohd, Abdullah Zulhamri Department of Communication (Faculty of Modern Languages and Communication), Universiti Putra Malaysia, Malaysia *Correspondence to: Nurul Ain Mohd Hasan, Department of Modern Languages and Mass Communication, Universiti Putra Malaysia, 43400 Serdang, Selangor, Kuala Lumpur, Malaysia
Duan Kuan is currently a Ph. D. candidate in the Department of Communication (Faculty of Modern Languages and Communication) at Universiti Putra Malaysia, Malaysia. Her areas of academic interest are theoretical research in communication and public relations. Nurul Ain Mohd Hasan (Ph. D., Massey University, New Zealand, 2013) is an Associate Professor of Communication in the Department of Communication (Faculty of Modern Languages and Communication) at Universiti Putra Malaysia, Malaysia. Her area of specialisation is corporate social responsibility in communication and public relations. Julia WirzaMohd Zawawi (Ph. D., Universiti Kebangsaan Malaysia, 2017) is a senior Lecturer in the Department of Communication (Faculty of Modern Languages and Communication) at Universiti Putra Malaysia, Malaysia. She specializes in media studies, news framing, frameset, and experimental studies. Zulhamri Abdullah (Ph. D., Cardiff University, 2006) is an Associate Professor of Corporate Communication in the Department of Communication (Faculty of Modern Languages and Communication) Universiti Putra Malaysia, Malaysia. He specializes in corporate communication and public relations. Online published on 30 May, 2021. Abstract This study reviews the literature that uses Framing theory in recent international public relations studies. It aims to overview the research status of Framing theory in public relations and the highlighted core knowledge and voids from scholarly literature. The method used in this study is a systematic literature review, which involves pre-set criteria in selecting academic articles to be surveyed within ten years (1 January 2010 to 31 December 2019) and qualitative synthesis of the findings. A systematic search was conducted related to framing, Framing theory, and international public relations in three databases namely Web of Science, ProQuest Central, and Scopus. These databases contain literature with framing applications in public relations. The main findings reveal that Framing theory was applied with dynamic framing analysis in PR is still weak. Top Keywords Framing theory, Taxonomy, Systematic literature review, Public relations. Top |