A study of digital marketing effectiveness in the rural areas in special reference to Ncr region Sharma Aarti1, Sharma Jan Surya2 1Assistant Professor, INMANTEC Institutions, Ghaziabad, Uttar Pradesh, India 2Visiting Faculty, IMS-UC, Ghaziabad, Uttar Pradesh, India Online Published on 18 October, 2023. Abstract India is among the fastest-growing digital economies of the world and this phenomenon of the digital revolution is enhanced by the thriving growth of digital marketing in rural areas. This Internet Boom and Technology Fusion have further bridged the gap between the Urban and rural populations of India. The NCR is a rural-urbanized region with a population of over 46,069,000 habitants and an urbanization level of 62.6%. Thanks to the DIGITAL INDIA and the GO RURAL campaigns by various Public and Private sector authorities, the marketers backed by technologies on similar sequence, are aggressively focusing their marketing strategies to effectively tap the new emerging marketing opportunities in the rural NCR. The remarkable effect of advancing digital technology has had a significant positive impact on rural markets. Owing to the nature and characteristics of rural markets, almost all organizations from the public to private sector and from large to small including every individual had to face tremendous challenges during the pandemic in meeting the needs of the rural population. This led to rapid improvements in infrastructure development and the implementation of technology initiatives to reduce the digital divide in the rural markets in India. Now marketers are getting highly attracted towards the new fast-growing emerging opportunities by extending their product categories to these untapped markets i.e., Rural Markets of India. The specific purpose of this study is to analyze the impact of digital marketing in rural areas of NCR and to identify the issues faced by the rural people, primarily in the NCR areas. With the rapid bridging of the digital divide, due to growing awareness and benefits of mobile phones and internet use experienced by rural India, new options of business prospects are opening up to serve as a means of meeting the requirements of rural customers and residents by anticipating, creating, communicating and capturing what the rural markets and customers require. The study is specifically done on the NCR population by analyzing how rural people of this region use various digital applications of marketing to incorporate the requirements of rural customers of NCR. This study may facilitate various marketing companies, who are looking forward to understanding the basic mobile and internet knowledge of the people, which in turn may publicize their knowledge to local people. The existing as well as new Business Ventures may look forward to all the users of social media platforms, which is becoming an influential podium for marketing in the near future. This document outlines the use of digital Marketing and provides certain suggestions as to how rural markets can be developed digitally in the current digital era. Top Keywords Digital Marketing, Customer, Rural Market, Marketing Strategies. Top |