Role of Social Media for Promoting SDGs: A Case Study of Two NGOs–Limitless Stree and Eternal Bliss Dasgupta Debastuti1,*, Sarkar Rick2,** 1Assistant Professor, Department of Journalism and Mass Communication, Asutosh College, Shyama Prasad Mukherjee Road, Jatin Das Park, Patuapara, Bhowanipore, Kolkata-700026, West Bengal, India 2Masters Student, Journalism and Mass Communication, Jadavpur University, Raja Subodh Chandra Mallick Road, Jadavpur, Kolkata-700032, West Bengal, India *(Corresponding author) email id: *debastuti.dg@gmail.com
**ricksarkar.jmc@gmail.com
Online Published on 04 May, 2023. Abstract The term ‘Sustainability’ has been in the news in recent days. While some may have been taught about this word in their Environmental Science classes, it might still be a mystery for many. The main objective of sustainability is for people to live in peace and harmony on Earth for an extended period of time. To maintain this objective and create a balance on Earth, the United Nations in the year 2015 adopted Sustainable Development Goals (SDGs) or simply SDGs. A unifying framework for peace and prosperity for people and the planet, both now and in the future, is provided by the 2030 Agenda for Sustainable Development, which was accepted by all United Nations Member States in 2015. The 17 SDGs, which are an urgent call to action for all nations to step aside all the disparities and work towards a stronger and brighter future. While SDG is relevantly still a new concept, the power of social media in spreading the idea of SDG simply cannot be neglected. The following paper will try to answer how social media is playing its role in propagating the idea of Sustainability and online advocacy by taking help of doing case studies on two NGOs namely ‘Limitless Stree’ and ‘Eternal Bliss’. The article shall focus on SDG 5 which stands for Gender Equality and SDG 13 which asks for Climate Action to understand with conviction about how the two NGOs are using their social media platforms to spread the idea of the mentioned Goals. The methodology of the article will focus on social media pages analysis and interview of the members of these two NGOs. Top Keywords SDG, Gender equality, Climate action, Social media, NGO. Top |