Year : 2023, Volume : 14, Issue : 3
First page : ( 147) Last page : ( 151)
Print ISSN : 0975-6795. Online ISSN : 2321-5828. Published online : 2023  16.
Article DOI : 10.52711/2321-5828.2023.00030

Stakeholders perception on Institutional Social Responsibility: A Study of Higher Educational Institutions

Geetha A J^*

Assistant Professor, Department of Journalism and Mass Communication, SDM College, Ujire

^*Corresponding Author E-mail: geethabilinele@gmail.com

Online Published on 16 October, 2023.

Received:  30  ,  2023; :  22  ,  2023; Accepted:  01  ,  2023.

Abstract

The educational institutions are not confined to mere imparting the knowledge and training students following the industry need. The meaning of education encompasses a wider meaning in it. Hence; Institutional Social Responsibility is a term that is gaining prominence in recent years. Due to competition among educational institutions, there is pressure on educational institutions to establish their image through a cordial relationship with the stakeholders. A normal way of connecting with the stakeholders is discharging social responsibility practices. The existing situation and policy guidelines put pressure on educational institutions to involve in such activities and thereby enhance their visibility. However, the perceptions of stakeholders of educational institutions on Institutional social responsibility are not well discussed and researched. So this paper tries to find out the stakeholders’ perception on institutional social responsibility practiced by the educational institutions.

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Keywords

Institutional Social Responsibility, ISR, CSR, Stakeholders theory, Stakeholders perception.

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