The digital banking in India-A myth, mystery and MID-WAY Dr Gupta Vijayendra S Associate Professor, Sangam University, Bhilwara, Rajasthan-India, Email id: vijayendra2010@gmail.com Online published on 29 November, 2018. Abstract The buzzword in India today is creating a cashless future. The traditional banking industry is thus facing the impact of digital technology. Meanwhile, India today offers a unique architecture for digital banking which is not available in the US or China. Everything is moving faster-trends, novelties, news, products, markets, etc. Linearity is dead. Markets are now complex, internet-driven, adaptive systems. The innovations have brought efficiencies creating a better customer experience through best pricing, speed and convenience. With a brand that represents salience and trust, bankers and banks are a one-stop shop. Researcher will explore and analyse available literature to find issues and challenges and suggest some logical strategies from content available on articles, news and research articles. The goal is to make banking cheaper, more efficient and easier to access for all of the country's citizens. Digital banking offers yet another advantage: it allows people and business owners to obtain credit. However, e-wallets such as Paytm, Free charge and MobiKwik have been around for a couple of years and enjoyed a bull run soon after Modi invalidated Rs 500 and Rs 1, 000 currency notes. However, things are, rapidly transforming in the digital era. It is as important that the banks remain as transparent, as their customers remain authentic. The main objective behind integrating banking services with technology is, undoubtedly, convenience. Top Keywords New Product and Services, Digital Banking, challenges. Top |