TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2012, Volume : 1, Issue : 3and4
First page : ( 43) Last page : ( 50)
Online ISSN : 2279-0667.

Focus on rural/local human development for building indian tourism

Mehdi Syed Asghar

Department of Management Studies, Mewar University, Gangrar, Chittorgarh, India

Online published on 11 July, 2017.

Abstract

India's share in the total global tourist arrivals and earnings still remains quite insignificantly low at less than 1% both in terms of the world arrivals and the percentage of share of tourism receipts despite having much larger share in terms of geography, better tourism products and still the more-better prospects of developing man made tourism. Tourism, as the ready tool for economic development, employment generation and equitable distribution of income needs to be applied for growth of neglected, remote and rural/backward areas possessing tourism potentials. Tourism in India will thus ensure significant development in terms of the infrastructure at the destinations, generate local employment, and induce multi sectoral overall growth of the economy and above all effect into the optimum share of global tourist arrivals and earnings that still remains elusive even after active interventions of couple of five year plans. The study also takes an analysis of huge forecasts for shortfalls in human resources and hence the need for development of local communities from the neglected/backward areas into the folds accounting for overall tourism growth.

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