TRANS Asian Journal of Marketing & Management Research
Year : 2022, Volume : 11, Issue : 1and2
First page : ( 1) Last page : ( 12)
Online ISSN : 2279-0667.
Article DOI : 10.5958/2279-0667.2022.00002.5

Employee perception on corporate social responsibility in nepalese commercial banks

Gyawali Bishnu Prasad¹

¹PhD Scholar, Faculty, Shankerdev Campus, Tribhuvan University, Nepal, Email id: bgyawali2@gmail.com

Online published on 11 April, 2022.

Abstract

Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable to itself its stakeholders, and the public. This study is based on primary source of data. This study has employed descriptive and casual comparative research designs to deal with issues related with the factors affecting employee perception on organization CSR in Nepalese commercial banks. In order to achieve the objectives, questionnaire was designed and distributed through Google doc to the respondents. A total of 250 questionnaires were collected. The study shows that employee job satisfaction is positively related to employee perception on CSR indicating that satisfied employees in work leads to positive perception of employee towards CSR. The result also reveals that organization attractiveness is positively correlated to employee CSR perception. Moreover, organization attractiveness is positively correlated to employee CSR perception indicating that better the working environment, positive would be the employee perception towards organization CSR. Leads to positive perception of CSR among employees. The result shows that there is positive relationship of organization morality with employee perception on CSR. It reveals that good organization morality leads to positive on the employee CSR perception. The study shows that employee job satisfaction, organization attractiveness and organization morality are major factors affecting employee perception towards CSR in an organization in selected commercial banks.

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Keywords

Employee Job Satisfaction, Organization Attractiveness, Organization Morality, Employee Perception.

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